Automotive industry and the trucks: the business that moves millions of $ per year. Think global act local.

Automotive Business in USA: “Think Global but Act Local”

It is hard to understand the passion of Americans for their cars and “trucks” if it is not linked to their cities and mobility. Without a car it is simply impossible to have a “normal” life because cities were designed for the cars and not for pedestrians. Meanwhile in Europe it is possible to live in cities without the need to have a car due to our public transport system or structure of the cities, in USA, even the most simple daily task like going to buy bread needs a car.

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