Company analysis to be prepared for the endeavour.Goals definition choosing the right markets, customers and programs.Access-to-Market Strategy: export, sales office, production site.
Who are the main competitors? More atractive customers? Trends and Opportunities.Market Size. Enter barriers. How does the market work? Voice of the Customer.
What is needed? Budget, Resources, Timing. Marketing activities & required actions.
Prepare your team and educate them in the way European Market operates. Get the understanding and the key tools for internationalization processes.
Make or Buy? Identification of potential targets and get support during all phases
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